ANTECEDENTS OF GASTRONOMY DESTINATION BRAND EQUITY: AN EXAMINATION OF GASTRONOMY EXPERIENCE, MOTIVATION, AND DESTINATION SATISFACTION

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Tarih

2023

Dergi Başlığı

Dergi ISSN

Cilt Başlığı

Yayıncı

Advances in Hospitality and Tourism Research (AHTR)

Erişim Hakkı

info:eu-repo/semantics/openAccess

Özet

This paper aims to test the relationships among gastronomic experience, motivation, destination satisfaction, and gastronomy destination brand equity. Data (n:600) was gathered from domestic visitors visiting Gaziantep in March, April to May 2018. Scale development to measure gastronomy experiences and scale adaptation process of destination brand equity were carried out. The relationships among the variables were examined with structural equation modeling. According to the findings, except H5 and H8, all hypotheses are significant in the research model. At the end of the study, significant theoretical and managerial implications were provided for the tourism providers and destination marketers, and managers.

Açıklama

Anahtar Kelimeler

Gastronomy Experience, Gastronomy Motivation, Destination Brand Equity, Gaziantep

Kaynak

Advances in Hospitality and Tourism Research (AHTR)

WoS Q Değeri

N/A

Scopus Q Değeri

N/A

Cilt

11

Sayı

1

Künye

Kodaş, D. & Özel, Ç. H. (2023). Antecedents of Gastronomy Destination Brand Equity: An Examination of Gastronomy Experience, Motivation, and Destination Satisfaction . Advances in Hospitality and Tourism Research (AHTR) , 11 (1) , 45-71 . DOI: 10.30519/ahtr.1009968