A netnography approach on the daily local-guided shopping tour experiences of travellers: An unexplored facet of the sharing economy

Küçük Resim Yok

Tarih

2022

Dergi Başlığı

Dergi ISSN

Cilt Başlığı

Yayıncı

Sage Journals

Erişim Hakkı

info:eu-repo/semantics/closedAccess

Özet

This research explores the travellers’ experience of daily local-guided shopping tours offered in a sharing economy platform-Withlocals using a netnography approach. Reviews of travellers participating in daily local-guided shopping tours in different destinations were gathered, and their content was analysed. As a result, seven main components of experiences of daily-local guided shopping tours revealed: guide, shopping companion, learning, hedonic experience, memorable experience, local interaction, and shop characteristics. The study substantially contributes to the shopping experience and sharing economy literature by providing a deep understanding of travellers’ shopping experiences in the local guided tours organised through sharing economy platforms.

Açıklama

Anahtar Kelimeler

Shopping experience, sharing economy, local-guided tours, netnography approach, withlocals

Kaynak

Journal of Vacation Marketing

WoS Q Değeri

Q2

Scopus Q Değeri

Cilt

Sayı

Künye

Atsız, O., & Seyitoğlu, F. (2022). A netnography approach on the daily local-guided shopping tour experiences of travellers: An unexplored facet of the sharing economy. Journal of Vacation Marketing, 13567667221078248.