The role of culinary festivals in building destination brand equity

dc.authorid0000-0001-7798-726Xen_US
dc.authorscopusid58024106700en_US
dc.authorwosidHSK-5142-2023en_US
dc.contributor.authorKodaş, Davut
dc.date.accessioned2023-09-14T11:53:27Z
dc.date.available2023-09-14T11:53:27Z
dc.date.issued2023en_US
dc.departmentMAÜ, Fakülteler, Turizm Fakültesi, Turizm Rehberliği Bölümüen_US
dc.description.abstractThe current chapter theoretically aims to reveal the relationship between culinary festivals and destination branding, focusing on studies investigating aspects of culinary festivals such as festival experience, quality, and motivation in the relationship between the culinary festivals and destination brand equity. In this chapter, the role and importance of culinary festivals in developing destination brand equity are theoretically discussed through reviewing hospitality and tourism literature. Theoretical results of the present chapter indicate that some topics of culinary festival studies such as food experience, food quality, and food festival motivation from a tourist perspective have played an essential role in how increasing core constructs of destination brand equity which included destination brand image, destination brand awareness, perceived quality, and brand loyalty.en_US
dc.identifier.citationKodas, D. (2023). The Role of Culinary Festivals in Building Destination Brand Equity. In Managing Festivals for Destination Marketing and Branding (pp. 95-109). IGI Global.en_US
dc.identifier.doi10.4018/978-1-6684-6356-7.ch006en_US
dc.identifier.endpage109en_US
dc.identifier.scopus2-s2.0-85162930706en_US
dc.identifier.scopusqualityN/Aen_US
dc.identifier.startpage95en_US
dc.identifier.urihttps://www.scopus.com/record/display.uri?eid=2-s2.0-85162930706&origin=SingleRecordEmailAlert&dgcid=raven_sc_affil_en_us_email&txGid=73dd9db76d196e8d58e48bbf3d85225c
dc.identifier.urihttps://hdl.handle.net/20.500.12514/4254
dc.indekslendigikaynakScopusen_US
dc.institutionauthorKodaş, Davut
dc.language.isoenen_US
dc.publisherIGI Globalen_US
dc.relation.ispartofManaging Festivals for Destination Marketing and Brandingen_US
dc.relation.publicationcategoryKitap Bölümü - Uluslararasıen_US
dc.rightsinfo:eu-repo/semantics/closedAccessen_US
dc.titleThe role of culinary festivals in building destination brand equityen_US
dc.typeBook Chapteren_US

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