Evaluation of Foreign Tourists on Local Food Experiences
Küçük Resim Yok
Tarih
Mayıs, 2016
Dergi Başlığı
Dergi ISSN
Cilt Başlığı
Yayıncı
Anatolia, An International Journal of Tourism and Hospitality Research
Erişim Hakkı
info:eu-repo/semantics/openAccess
Özet
In the competitive Changing market, the priority ranking of consumer needs is also changing. Consumers no longer just buy physical products, they buy a total experience with products and services. Even if the goods and services they buy meet their rational expectations, Consumers are not loyal consumers, in the sense customer satisfaction does not correlate to customers’ loyalty relationship. There are new quests on new concepts, new formulas and suggestions in theory with changing customer needs. Experiences are economic proposals which are effecting customers as personal, can create strong feelings, affecting the values of customers, advice and loyalty trends positively.
Surely the main way to offer customers a memorable experience, determination of certain factors and product features that affect the experience and advice of their customers and their loyalty is to better understand how that affects behaviour. However, it is still uncertain how to plan experience, how will it be applied and how to measure it in the strategic sense. Experiences forming factors, the number of studies investigating the effects on customer behaviour is extremely limited.
Açıklama
Anahtar Kelimeler
Kaynak
8th World Conference for Graduate Research in Tourism, Hospitality and Leisure
